Canyon has always been about real people. As a small business, we never had the budget to pay (or the interest in) the likes of a big TV production, or a slew of professional athlete sponsorships to promote our brand. So instead, we’ve been scrappy. We’ve chosen to work with real people. Not professionals. Because it’s real people who use our products.

In this Canyon Casual Athlete Spotlight, we sit down with local Flagstaff resident Amanda Manville and talk about the mountain, and how important time on the trail is to her. And though she calls herself a casual athlete, don’t let that fool you. She has a number of Imogene Pass finishes, and at paces that would leave most of us gasping for breath.